Becoming Prof 2.0

In October 2010, “So You Want to Get a PhD in the Humanities” was posted on YouTube and began to circulate rapidly through various social media networks, such as Facebook and Twitter. The video, a simple animation, features a starry-eyed undergraduate student who has come to ask her professor for a letter of reference for a graduate school application. When asked why she wants a PhD, the student answers, “I want to become a college professor.” Instead of