UK

The Professor as Mass Communicator?

While much about being a university professor has remained unchanged for centuries, the way today’s academics research, teach, and fulfil administrative duties has changed dramatically, as a result of technological change and a cultural shift in what the public expects of academia.

In the United Kingdom, these changes are about to hit home for academics as the government’s Research Excellence Framework for assessing the value of research will now include a new component called “impact”, which requires professors to show